My name is Jon Reames.
I have been in the digital marketing space for almost 20 years now … yeah 20 years
To put it into context …. that’s a few years after google started and just before YouTube.
I am often asked “HOW can Geofence marketing work for MY business in Home Services?”
To begin let’s make sure we understand what is Geofencing –
Ever seen one of these? (hold up a phone)
YEP the mobile phone.
It never leaves our side and the latest stats seem to prove that with the average American spending almost 7 hours a day on it and checking it at least 96 times per day, according to DataReportal.
Many of the apps you use on your phone–such as the weather–use GPS to know your location. Our partnerships with those apps allow us to build audiences with those specific devices. So when a person walks into an area where we have drawn a digital geofence, we can start serving ads to them throughout the day on their mobile devices or at home on their living room TV.
Here are three ways Geofence Marketing can help those in Home Services related businesses.
- New Movers – we geofence the homes of those who have recently moved into your service area to make them aware of your services so that they choose you instead of your competitors.
- Neighborhood Geofencing allows you to target key areas that you know your customers live in. We place fences around each neighborhood and homeowners will begin seeing ads about your services. We can then track which neighborhoods are clicking on the ads and visiting your website. You can track a clearer ROI by the uptick in calls and quotes from the subdivisions we were targeting.
- Demographic Geofencing: You know who your ideal customers are, so why not only target those customers with ads? Examples include, the age of the home to reach those most likely in the market for a new roof or remodel; those who have a specific square footage of home or size of yard; if they have children at home; even if they own a pet or have a pool… The list is almost endless!!
With each geofencing strategy, it will track each audience’s engagement with your website as a result of seeing the ads and help determine the ROI of your campaign.
If you’re interested in a demo of how this all can work for your company, request a free consultation today!