Geofencing Tips for Trade Schools: Learn how trade schools can use geofencing to target students near high schools, job fairs, and workplaces. Discover how to time your ads, use demographic data, and keep messaging relevant to boost enrollment. Explore these 7 strategies to attract students effectively!
Geofencing is changing the way trade schools can connect with potential students. By setting up virtual boundaries around specific locations, trade schools can deliver targeted ads to those who enter or have passed through designated geofence areas, making it a powerful tool for recruitment. In this article, we’ll explore 7 geofencing tips for trade schools to help you use this technology to its fullest potential.
1. Recruit at High School Locations
For trade schools, reaching high school students is crucial. By placing geofences around high schools, you can target students and their families where they live, work, and study, delivering ads after they’ve been in the area. Promoting hands-on training, job placement, or the benefits of a trade education will resonate with students who are exploring their post-graduation options.
This strategy also reaches parents, school staff, and even alumni who may influence a student’s decision. A Nice Guy Marketing can help you set up these geofences effectively, ensuring your message hits the right audience.
2. Promote at Job Fairs and Career Events
Trade schools are closely linked to career readiness, making job fairs and career events prime locations for geofencing. By geofencing these venues, you can follow up with attendees after the event, ensuring your trade school remains top of mind as they explore career options.
Picture a student attending a local career fair. After they leave, they receive an ad showcasing your trade school’s programs in automotive repair, welding, or other hands-on industries. With geofencing, you’re able to reach them long after the event has ended.
3. Target Employers and Workplaces
Many trade school students are career changers or individuals looking to improve their skills. By geofencing office buildings, factories, or large employers, you can connect with working adults who may be interested in pursuing further training. This is especially useful for reaching those in industries related to your trade school programs, such as construction, healthcare, or manufacturing.
By targeting people at their workplaces, you can present the idea of upgrading their skills or switching careers through your programs. A Nice Guy Marketing can help tailor these campaigns for maximum effectiveness.
4. Use Seasonal Campaigns
Timing your geofencing ads by season can improve engagement. In the fall, promote trade school programs to high school seniors considering alternatives to traditional four-year colleges. Winter is a great time to highlight financial aid options, while spring and summer are perfect for promoting open enrollment, summer programs, or certification courses.
By aligning your messaging with the changing needs of students and career seekers throughout the year, your ads will have a stronger impact.
5. Event Retargeting for Continued Engagement
Trade shows, conferences, and industry-specific events are excellent opportunities to attract future students. With geofencing, you can reach attendees long after the event is over. Whether it’s a job expo or an automotive trade show, capturing visitors who pass through the area allows you to send follow-up ads promoting your trade school.
Event retargeting ensures your message continues to resonate with individuals who have already shown interest in related fields, keeping your trade school in their minds for days or even weeks after the event.
6. Leverage Demographic Targeting
Geofencing can do more than just track location—it can also be paired with demographic data. Trade schools can target specific age groups, such as high school graduates aged 18-24, or career changers in their 30s and 40s. You can also tailor your ads to people based on interests or industries, such as construction workers looking to gain new skills or parents of high school students who are exploring education options for their children.
This combination of location and demographic targeting helps ensure that your ads reach the right people who are most likely to enroll in your trade school programs.
7. Focus on Relevant Messaging
The success of geofencing campaigns often comes down to the relevance of the message. For trade schools, that means sending ads that resonate with the career goals of your potential students. Highlight the hands-on learning, job placement rates, and flexible scheduling that make trade schools appealing. Customize your message to address specific programs, whether it’s HVAC certification, culinary arts, or electrical training.
By delivering messages that speak directly to the needs of prospective students, you’ll increase the chances of turning a simple ad into an enrollment opportunity.
Conclusion
Geofencing is a powerful marketing tool that trade schools can use to target potential students at the right time and place. By following these 7 geofencing tips for trade schools, you can build highly effective campaigns that not only increase brand awareness but also drive student enrollment. And with the expertise of A Nice Guy Marketing, your trade school can make the most of this innovative technology to reach students where they are—both physically and in their decision-making process. Contact us today!