My name is Jon Reames.
I have been in the digital marketing space for almost 20 years now … yeah 20 years
To put it into context …. that’s a few years after google started and just before YouTube.
I am often asked “HOW can Geofence marketing work for MY business in Retail?”
To begin let’s make sure we understand what is Geofencing –
Ever seen one of these? (hold up a phone)
YEP the mobile phone.
It never leaves our side and the latest stats seem to prove that with the average American spending almost 7 hours a day on it and checking it at least 96 times per day, according to DataReportal.
Many of the apps you use on your phone–such as the weather–use GPS to know your location. Our partnerships with those apps allow us to build audiences with those specific devices. So when a person walks into an area where we have drawn a digital geofence, we can start serving ads to them throughout the day on their mobile devices or at home on their living room TV.
Here are three ways Geofence Marketing can help those in Retail related businesses.
- New Movers – we geofence the homes of those who have recently moved into your service area to make them aware of your store and the products you offer.
- Competitor Geofencing works great for retailers. You know who your competitors are, so why not place a geofence around their location to inform their customers about your retail business? You can track when someone from a competitor location visits your website and even walks into your store after seeing ads from you.
- Demographic Geofencing: This third approach reaches specific consumers based on demographic criteria such as moms with toddlers…. or even Men who could buy gift cards for their girlfriend or wife. The list of demographic, interest and even occupation data is almost endless!! By putting them all together you can specially reach them on their phones, tablets, and even their large screen TV’s.
With each geofencing strategy, it will track each audience’s engagement with your website, AND how many users visited your store each day as a result of seeing the ads.
If you’re interested in a demo of how this all can work for your retail business, request a free consultation today!