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GPS-based marketing campaigns

Geo-Targeting vs. Geo-Fencing: Reaching Customers Right Where They Are female-business-owner-inside-her-clothing-shopGPS-based marketing campaigns

Geo-Targeting vs. Geo-Fencing: Reaching Customers Right Where They Are

In today's digital age, reaching the right audience with your advertising messages, offers, and branding is crucial for success. As businesses strive to connect with potential customers in specific locations, two popular methods have emerged: geo-targeting and geo-fencing. While both are effective, one stands out for its precision and ability…
Richard Blount II
May 27, 2024